Can Am's new sales slogan...

[Omega Man]

"Riding Evolved." Now I have absolutely nothing against Can Am's products, but it seems to me their trikes are "Riding Devolved."

 

[zman]

True, seems more like riding-differently...Think they want to stay away from being classified as an auto manufacturer so they try their best to present themselves as a motorcycle manufacturer.

 

[slabghost]

i agree riding devolved is more appropriate as they are targeting new and younger riders.