I have owned three, and I thoroughly enjoyed two of them. I would still love to get the money together to do an EVO build in some sort of odd and weird way. But they are EXPENSIVE, and frankly they are built on variations of the same technology that they have been using for gosh knows how long, and just not my thing. And I still enjoy going to the "boutique" and looking at the pretty shiny things. It gives me inspiration and ideas for the odd experiments I like to do. But the prices are exorbitant, and paying the extra 10K for image, hype, and marketing just seems to be too much of excess now that I have gotten a little wiser (some may still argue with that).
And I wont lie, if I see a pretty or well kept Softail Deluxe pass buy, I still crane the neck muscles, I just think it a really pretty bike when done well, and not put over the top.